Parent Influencers: Who are the most influential parent influencers on Instagram?

Raising children is one of the most satisfying journeys life can bring. From bringing them home for the first time, all the way to their first day of school, it is full of exceptional moments such as seeing their first steps and hearing their first words.

However, it can be an overwhelming experience, particularly for first-time mothers. Seeing others who have been in your shoes can often make you feel at ease, and can also offer some great advice for those stressful moments where you may not have all the answers.

The truth is, it’s okay to feel this way, and all parents can and will feel like this. While we may be experts in kids toys at babybambam , we also want to support parents as they raise their children. That’s why we have devised and list one of the best parent influencers who can give you the confidence to know you are doing great!

The most influential parent influencers

We looked at the number of followers on Instagram and how often people like and comment on their posts to calculate their engagement rate, in order to discover the most influential parents that you should be following.

Rank	Name	Instagram Handle	Number of Followers	Engagement Rate	Social Score /10
1.	Kristin and Deena	@biglittlefeelings	2,600,000	1.59%	8.08

 

Kristin and Deena: @biglittlefeelings – 8.08 Influencer Score:-

Kristin and Deena are child therapists with two toddlers, who post informative graphics to relatable memes. Their mix of humour and useful information makes them a great page to follow to know that you are not alone in any struggles you are facing as a parent.

The most followed parent influencers

When things get tough, it is common as a parent to feel alone with your problems. However, you are not alone, as there are people out there who know how you feel and what you’re experiencing. This is why we composed a list of the most followed influencers, so you can see how many people are looking to others for advice, and so you never have to feel alone again.

Rank	Name	Instagram Handle	Number of Followers
1	Louise Pentland	@louisepentland	3,100,000

 

Louise Pentland: @louisepentland – 3.1 million followers

When it comes to family vlogging, Louise is one of the originals. Her experiences as a mother have inspired her collections of books, which document the realities and surprises this mother of two encountered during her journey.

Methodology

We used Influencer Intelligence and FeedSpot to collate our original list of parent influencers. We then used data collected from inBeat to find out:

• Number of followers
• Engagement rate percentage – likes and comments on their posts relative to their followers
• Estimated earnings in USD per sponsored post.

With this data, we created a score based on the number of followers, and their engagement rate to rank which influencers were the most popular.